Meet the Team at Mission94 Firearms Education Center!

Our team is dedicated to delivering a rich experience at a state-of-the-art facility with trainers and staff who are not only passionate about firearms education and training but are deeply committed to providing a secure and fulfilling learning environment for all visitors – from beginners to experienced enthusiasts.

Louis Southard

General Manager

Louis is a native of El Paso, Texas, and a seasoned professional in the firearms industry with over a decade of hands-on experience. Completely self-taught, Louis has developed an exceptional expertise in modern firearms, staying ahead of the curve with the latest advancements in firearm technology. His deep understanding of the industry is complemented by his relentless passion for innovation and precision, making him a respected authority in the field. 

In 2022, Louis further honed his leadership and strategic skills by earning an Executive Master of Business Administration from the University of Alabama. This advanced degree equipped him with a robust foundation in data-driven decision-making and a dynamic, lead-from-the-front approach to leadership. Louis’s unique blend of technical acumen and business insight allows him to effectively navigate the complexities of the firearms industry, driving growth and fostering innovation at every turn. 

Chris Meter

Range Manager

Chris enlisted in the United States Marine Corps in 1999 at the age of 17 and went to boot camp immediately after high school graduation. He deployed in 2003 and was a part of Joint Task Force – Liberia, Combined Joint Task Force – Horn of Africa, Operation Enduring Freedom, and operated in support of Operations Iraqi Freedom I & II. While deployed he served as an instructor in his unit for shotgun employment, and the installation and operation of infrared laser targeting systems and night vision equipment.

He graduated from Northeastern Illinois University in 2017 with a double BA in History and Political Science. He is a graduate of the FBI Citizens Academy – Chicago Division, Class of 2019 and has been an active member and board member of the American Legion for several years. He was previously employed at a military history museum, holding several positions and responsibilities. Currently, Chris is a certified firearms instructor in several disciplines, as well as a certified chief range safety officer.

Jacob Richmond

Retail Sales Manager

Jacob is a seasoned professional with over a decade of experience in firearms safety and education, certified by the California Department of Justice and the NRA since 2012. His career path has been marked by a commitment to service, beginning with his role as the Retail Manager at San Diego County’s largest gun store and indoor range in 2012, where he honed his skills in firearms sales, customer service, and industry knowledge. 

Following his time in San Diego, Jacob’s career took him to Yosemite National Park from 2016 to 2021, where he deepened his understanding of conservation and outdoor safety while strengthening his connection with nature and community.  Jacob also served as a Correctional Officer at the Kenosha Sheriff’s Department, where he enhanced his skills in safety and structured environments, significantly advancing his professional development with a focus on discipline and public safety. His diverse background provides a unique perspective on the responsibilities and implications of gun ownership in modern society.